Image: First look at Barcelona’s special kit for El Clasico featuring Tyler The Creator

· BarcaUniversal

Ever since partnering with Spotify as their main shirt sponsor, Barcelona have created a tradition of collaborating with various music artists and feature them in their shirt for every El Clasico. For each meeting with Real Madrid, the Blaugrana swap their usual Spotify branding for a featured global artist. This season’s edition will be no […] The post Image: First look at Barcelona’s special kit for El Clasico featuring Tyler The Creator appeared first on Barca Universal .

Ever since partnering with Spotify as their main shirt sponsor, Barcelona have created a tradition of collaborating with various music artists and feature them in their shirt for every El Clasico .

For each meeting with Real Madrid, the Blaugrana swap their usual Spotify branding for a featured global artist.

This season’s edition will be no different, and it was even reported earlier that Barcelona have chosen three-time Grammy Award winner Tyler The Creator to feature in their shirt.

First look at the shirt

Popular X account 1899 Memorabilia has now shared the first glimpse of the design, and it does not disappoint.

> 𝐓𝐨𝐦𝐨𝐫𝐫𝐨𝐰 | 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥 | @SpotifySpain > > 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥 𝐥𝐨𝐠𝐨 𝐥𝐞𝐚𝐤𝐞𝐝 🎶🎤 > > 𝙏𝙝𝙚 𝙤𝙛𝙛𝙞𝙘𝙞𝙖𝙡 𝙥𝙧𝙚𝙨𝙚𝙣𝙩𝙖𝙩𝙞𝙤𝙣 𝙤𝙛 𝙩𝙝𝙚 𝙨𝙥𝙚𝙘𝙞𝙖𝙡 𝙁𝘾 𝘽𝙖𝙧𝙘𝙚𝙡𝙤𝙣𝙖 𝙟𝙚𝙧𝙨𝙚𝙮𝙨 𝙩𝙝𝙖𝙩 𝙬𝙞𝙡𝙡 𝙛𝙚𝙖𝙩𝙪𝙧𝙚 𝙩𝙝𝙚 𝙡𝙤𝙜𝙤 𝙤𝙛 𝙖𝙧𝙩𝙞𝙨𝙩… pic.twitter.com/9Wr6D3Yfq1

Rather than the artist’s name, the front of the shirt carries bold yellow ‘GOLF’ lettering, a nod to GOLF WANG, the streetwear label founded by the rapper, whose real name is Tyler Gregory Okonma.

The golden branding is set against Barcelona’s famous Blaugrana stripes, which is largely in tune with the colour coding of other artistes’ in the past.

In featuring on the shirt, Tyler becomes the ninth artist handed the honour since the Spotify collaboration began, continuing one of the most eye-catching traditions in modern football.

A tradition that keeps growing

The initiative launched with Drake back in 2022 and has since showcased a who’s who of the music world.

Rosalia, The Rolling Stones, Karol G, Coldplay, Travis Scott and Ed Sheeran have all taken their turn, with Olivia Rodrigo the most recent name. Her shirt went on to become the best-selling of the entire partnership.

Tyler, the Creator now joins that illustrious list for what promises to be a blockbuster occasion, with Barcelona hosting their fiercest rivals at the Spotify Camp Nou on October 25 on the back of a flawless start to the season.

It will be interesting to see if this one will be as popular as the Olivia Rodrigo one.

It must be noted that Lamine Yamal is tipped to win the Ballon d’Or a day after the Clasico so it will be equally interesting to see if Tyler the Creator does a marketing event with the forward before the match.

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