7 Changes to Newcastle’s New Badge That Everyone is Struggling to Spot

· GiveMeSport

Newcastle United have unveiled a new logo, but many are struggling to see what the Premier League club have actually changed.

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Newcastle United have left many fans squinting in an attempt to spot the differences between their long-standing badge, and the new one that has replaced it.

The Premier League club announced on Thursday that they were rolling out a new crest, which they hope will become an 'iconic symbol for generations of supporters'.

Following two years of consultation with supporters and leading industry experts, the Magpies finally got the green light on the new design. But lots of people online have been quick to point out just how similar the old and new crests look at first glance.

Fan reactions

Fans on social media have questioned what has actually changed. One said: "Well, I tried to look closely, but I can’t spot the difference."

Another pointed out: "Someone probably earned way too much to do this too," before another said: "Some graphic designer has charged money for that. Best paid job ever!"

A club's badge is their identity, but many teams have changed their logo over the years.

"Can I copy ur homework? Yeah, but make changes so it doesn’t look the same," was another sarcastic response. Newcastle's new logo has even been compared to the famous change in Japan's flag back in 1999. Another X user joked: "In 1999, Japan redesigned its flag."

What has actually changed

The updates to the logo are extremely subtle, but they are there on closer inspection. For example, the castle has been made more distinctive and sharper in the new design. The same goes for the redesigned black-and-white shield.

Elsewhere, the hippocampi (seahorses) at either side of the castle have been refined. The mythological creature serves as a tribute to the city’s maritime history of building ships. The demi-lion, pennon and ribbon bearing the club's name have been improved visually, with the text easier to read.

The gold lion holding a red flag on top of the castle is sharper and slightly different in shape. The gold border around the shield is thinner and modernised.

Newcastle CEO David Hopkinson, who has stated his desire to compete for the Premier League by 2030, expressed his delight. Per the official club website, he said:

> "I have never worked anywhere that feels as proud and passionate about its crest than the way this club does, so this body of work is an enormous privilege and responsibility for all of us. > > "The club has asked supporters questions that we did not know the answers to, and they told us plainly: protect what we have, keep the elements we love, and do not start again. > > "Every decision after that has been made inside the margins our fans drew, and it is only right that our fans have had the final and decisive say on the outcome. > > "Our crest came from the city’s own coat of arms, and it still does. It honours where we have come from, it represents who we are now, and it will become an iconic symbol for generations of supporters around the world who believe in it and unite behind it."

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